Privacy Policy for Opulist.homes

Last Updated: November 21, 2025

1. Introduction

Welcome to Opulist.homes, operated by Opulence Realty Group, Opulence Home Equity, and its affiliates ("Opulist," "we," "us," or "our"). We provide a comprehensive real estate and mortgage platform, including property search tools, agent-client management, and AI-powered assistance.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, Opulist.homes (the "Site"), and use our services (the "Services"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

We are based in Texas, and our services are primarily directed to users in the United States.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you register with the Site or when you choose to participate in various activities related to the Site, such as saving searches, requesting information, or contacting an agent.
  • Property and Search Data: Information related to your real estate interests, including saved searches, favorite properties, properties you have viewed, map areas you have defined, and any notes or communications regarding properties.
  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.
  • Financial Data: Information related to your financial status, such as income, assets, and credit information, which you may provide when inquiring about or using our mortgage services through Opulence Home Equity. This information is handled with the highest level of confidentiality.
  • AI Interaction Data: Any text, queries, or information you provide when interacting with our AI assistants, such as "Kendall." This data is used to improve the assistant's performance and provide you with relevant responses.
3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Create and manage your account.
  • Connect you with a real estate agent from Opulence Realty Group to assist with your property search or sale.
  • Provide and manage property alerts, saved searches, and other requested services.
  • Process mortgage pre-qualification or application requests, if you initiate them.
  • Email you regarding your account, properties of interest, or market updates.
  • Respond to your inquiries and provide customer support, including responses from our AI assistant.
  • Monitor and analyze usage and trends to improve your experience with the Site and our Services.
  • Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.
4. Sharing and Disclosure

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

  • With Our Agents and Affiliates: When you register or show interest in a property, your information (such as name, email, phone, and search activity) will be shared with our real estate agents and affiliated companies (e.g., Opulence Realty Group, Opulence Home Equity) to provide you with the requested services.
  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law.
  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data hosting, analytics, email delivery, customer service, and AI processing. These providers are contractually obligated to protect your data.
  • We do not sell your personal information to third-party marketers.
5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Cookies & Tracking

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

7. AI Features

Our Services may include features powered by artificial intelligence ("AI"), such as our "Kendall" assistant. Your interactions with these features are recorded and processed to provide responses and improve the service. This data may be processed by third-party AI service providers (such as OpenAI, Groq, or Google) under strict confidentiality agreements. Do not submit sensitive personal or financial information that you would not want processed for this purpose.

8. Your Rights and Choices

You have certain rights regarding your personal information:

  • Account Information: You may at any time review or change the information in your account by logging into your account settings or by contacting us using the contact information provided below.
  • Emails and Communications: You may opt-out of receiving marketing or property alert emails from us by clicking the "unsubscribe" link in the email or by adjusting your account preferences.
  • Access and Deletion: You may request access to or deletion of your personal information by contacting us. We will comply with such requests to the extent required by law.
9. Changes to This Policy

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

10. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at our primary operating entity:

Opulence Realty Group
500 N. Franklin Turnpike, Suite 303A
Ramsey, NJ 07446
Phone: (800) 558-0475
Email: privacy@opulist.homes

For inquiries related to our mortgage services, you may contact our affiliate:

Opulence Home Equity
500 N. Franklin Turnpike, Suite 303
Ramsey, NJ 07446
Phone: (800) 610-0293